GS1 UK commissioned a commercial video to communicate what they do at the most fundamental level. As they operate across multiple sectors — including healthcare, food, retail, and online — the animation needed to clearly highlight their impact and relevance in each of these areas.

The final result is an engaging, easy-to-understand animation with a friendly, informal tone. It features on-brand colours and illustrations, paired with a warm, approachable voiceover that brings the message to life without being overly technical.

My role in the project was to manage the coordination between suppliers and stakeholders, ensuring that all client needs were met. I was responsible for keeping the production on time, within budget, and aligned with the brand’s messaging and tone of voice.

Link to video